Starbucks is seeing a resurgence, thanks to younger and lower-income customers
Starbucks raises outlook after sales beat expectations, driven by younger and lower-income customers.
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starbucks raised its full-year outlook after quarterly sales beat wall street's expectations. the company credited younger and lower-income customers for the rebound — a shift from recent quarters when those groups had pulled back. same-store sales in the u.s. grew 3%, driven by increased traffic from 18-to-34-year-olds and households earning under $75,000. the chain has been leaning into value offers and limited-time drinks to bring them back. shares rose about 4% in after-hours trading.
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