Apple’s next chief John Ternus confronts break from China playbook

apple's next ceo john ternus will have to make hard decisions right out of the gate. rising memory costs are squeezing margins, and donald trump is pushing apple to invest more in us manufacturing — a break from the china playbook that built the supply chain. ternus takes over at a moment when the old strategy — cheap components, taiwan and china assembly, minimal domestic production — is under pressure from two directions at once. memory prices have been climbing for months, and the white house is demanding a bigger physical footprint inside the us. the early calls won't be easy. apple's supply chain is deeply woven into asian factories, and shifting even a slice of that to the us means higher costs, longer timelines, and new logistics headaches. ternus has to figure out which battles to fight first.