Pickleball gets its largest-ever investment: $225 million. ‘It’s still a growth sport — it’s not just a fad.’

pickleball just got its biggest check yet — $225 million from institutional investors. the money is going into major league pickleball, the pro circuit that's been expanding fast since launching a few years ago. the investors are betting the sport keeps growing, not fading as a fad. "it's still a growth sport — it's not just a fad," one backer said. the deal comes as valuations in leagues like the nfl have gotten expensive, pushing institutional money toward smaller, fast-growing alternatives.