Everyone loves Nintendo — except investors

nintendo's switch 2 is getting a lot of consumer buzz, but investors aren't buying it. the problem is higher memory chip costs, which are fueling fears that the new console will carry a higher price tag. that's casting a shadow over what's otherwise expected to be a successful launch. the company hasn't announced a price yet, but rising component costs — especially for memory — are squeezing margins before the thing even ships. investors are worried that nintendo will either have to eat the cost or pass it on to consumers, which could dampen demand. either way, the stock isn't reflecting the hype.