Tim Cook turned Apple into a $4 trillion juggernaut by not trying to be Steve Jobs
Apple's market cap grew from $350 billion to $4 trillion under Tim Cook's 15-year leadership.
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tim cook's 15-year run as ceo turned apple into a $4 trillion company, up from $350 billion when he took over. his strategy was defined by not trying to be steve jobs, focusing instead on operational efficiency and expanding the services business. the approach proved highly profitable for wall street, with the stock's value multiplying over his tenure.
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