From Anthropic’s Mythos to the Birkin bag, scarcity sells

anthropic's new model, mythos, is being positioned as almost too powerful to release safely. the company is leaning into the idea that it's "too hot to handle" — and that scarcity narrative is meant to boost its valuation. it's the same logic behind a birkin bag: limited access creates demand. the strategy is unusual for ai, where companies typically race to ship first. anthropic is betting that exclusivity signals quality and safety, which could justify higher prices or more favorable deal terms from investors. whether the model actually delivers on the hype is a separate question — but the framing itself is a product.