Apple, Best Buy and Lululemon’s new CEOs signal a generational shift, as companies navigate a more chaotic world

apple, best buy and lululemon all named new ceos recently, and the picks share a common thread: digital transformation experience. each company chose an insider with a background in e-commerce, supply chain tech, or online operations — not traditional retail or product design. apple's new ceo comes from its services division. best buy's pick led its online overhaul. lululemon's new chief ran its digital channel. the shifts reflect a broader reality for these companies: their biggest challenges now are digital — managing online sales, data, and customer platforms — not just making good products or running stores. the old guard, who built the brands on physical retail and iconic products, are handing off to leaders who grew up inside the companies' digital arms.