China’s smartphone king takes on Elon Musk in Europe with premium EVs
Xiaomi plans to expand premium EV sales in Europe, competing with Tesla.
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xiaomi, china's biggest smartphone maker, is pushing into europe with premium evs — directly challenging tesla. the company says demand for its cars already outstrips production, though it didn't give specific european sales targets or a launch date. xiaomi's first ev, the su7, launched in china last year and starts around $30k. in europe, it'll face higher tariffs on chinese-made cars and a crowded field of established luxury brands. the move marks a big step beyond phones for xiaomi, which has been building out its "human x car x home" ecosystem.
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